What is the 3-arrow logo?

The Essence thee arrows branding in Council Bluffs, IA is not only a healthcare group, but a lifestyle brand. Our three arrows logo was created by the owners Brean & Dr. TJ Alger when they started Chiropractic Essence and later Essence Med, which would soon become Essence Health Group in Council Bluffs. The Green, Gold, and Blue arrows are representative of a few things. First, the number three was selected because in the eyes of the Greek Philosophers, the number 3 was considered as the perfect number, the number of harmony, wisdom, and understanding. It is because it is the first number to which the meaning “all” was given. It is The Triad, being the number of the whole as it contains the beginning, a middle and an end. The power of three is universal and representative of the tripartite nature of the world and human as body, soul, and spirit.

The idea of this harmony and wisdom play into how they founded their healthcare clinic. When Brean & Dr. TJ Alger started Essence they had a firm belief in the importance of educating the community on healthcare in relation to the innate intelligence of the human body. The beating of your heart, the regulation of your breathing or body temperature, the healing of a scratch or scrape, our bodies do these tasks without being taught – that is called our innate intelligence. Leveraging that to refocus reactive healthcare into preventative care is something they have focused their clinic around.

Their healthcare clinic has a wellness-based focus to allow your body to heal in the most natural way possible by leveraging conservative medical interventions. “Our goal is to improve the health of our patients with care that is focused on preserving the natural state of the body as best we can. We are continuously doing research on ways to harness the body’s healing systems and utilize them to better serve our patients. From Dr. TJ providing advanced chiropractic techniques to our medical staff and PA performing PRP and HA injections, we’re doing this every single day while getting amazing patient results. Using products and sciences that work in harmony with the natural state of your body, in our opinion, is the best way we can serve our patients.” Said Brean, co-owner of Essence Med & Chiropractic Essence.

The other part of the logo is the meaning behind the arrows. It means the person is ready to go into the future and is willing to take on new adventures and dreams. Because of the commitment our patients make to their health and this new journey at Essence when they begin care, it felt fitting to brand Essence with the arrows. “An arrow must be pulled back before it is shot forward,” Said Dr. TJ Alger, “which is very representative of the journey so many have when they come see us. They usually come to us with symptoms and health concerns that have weighed them down and held them back from the lifestyle they want to live. As they begin care, we start stripping away years of damage that has been done to their bodies which is a process that will then drive towards a more optimal state of wellness.”